Operator Notes
Practical notes on
growth, partnerships,
and what produces
results.
I write about building businesses, distribution, partnerships, performance, and the systems that turn effort into durable results.
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When a data partner tells you their results are hard to judge, they've told you exactly what to measure. Why I test every provider on a file I already know.
The Price Will Change
The week before a launch, we changed the price. You can't get the price right before launch, but you can make sure it always makes sense.
Three Problems a Day
The most useful framework I've built started as a pile of problems solved in the moment. The compounding isn't in the solving. It's in the rule you keep.

About Marc
I've spent my career building partnerships, affiliate programs and outbound systems at B2B software companies, starting as a BDR at Salesforce. Operator Notes is where I write down what worked, what didn't, and why.